Girls do you have problems purchasing swimwear that fits properly? Well you're not alone. Over 90% of real women don't conform to a standard size.
Adhoc swimwear and bikini fitments are the norm in a fashion industry that expects you to purchase next seasons fashions whether you need them or not. The European Community is making an effort at addressing this issue with the release of the first clothing sizing standard that fits sizes to dimensions and not some arbitrary mannequin size. It's called EN 13402.
I'll describe how www.raunchywear.com is using this standard to custom fit swimwear to each of our customers individually in a future post.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment